Clorox Pool&Spa has a short window to sell pool cleaning products in a competitive space. The brand consulted us on how to be heard in a crowded market place. Our first task was to determine what messaging spoke to consumers. We did this by testing six different creative messages; brand equity, innovative products, lifestyles, consumer journey, availability of an app, and weather.
The Name You Trust for the Pool You Love
Whether inside or out, trust Clorox® Pool&Spa™ products to get the job done.
Don't Swim in a Swamp
The Clorox® Pool app allows you to test, analyze and get solutions all in one place.
Weekend Forecast: Pool Weather
You're ready for your pool. Is your pool ready for you?
Swim with Friends Not Algae
Clorox® Pool&Spa™ products deliver a clean pool experience; the one you and your guests deserve.
Easy Open, Easy Pour, Easy Store
Our bottles allow for fast and mess free pool cleaning.
Planning the Pool Party?
Clorox® Pool&Spa™ products are now conveniently available in the Outdoor Living Department at Walmart.